Marketing Tactics
Marketing tactics are the strategic actions that direct the promotion of a product or service to influence specific marketing goals
Finding the right channel or media to reach your target audience
Once your target audience has been identified we can work with you to create a marketing strategy to communicate with them. This will help you to build a relationship with them, encourage them to become customers, build their brand awareness and increase your sales leads.
Marketing is strategically developed around a combination of the following tactics:
MARKETING COLLATERAL
- Brochures
- Flyers
- Packaging
TARGETED ADVERTISING
Your target audience is likely to read certain media which interest them such as newspapers, websites, blogs, magazines or trade publications
You can reach your target audience more effectively by usingntargeted advertising. Whether it is Google ads or social media ads, they all provide advanced targeting options to help you reach your target audience. You can target the ads based on demographics, location, and interests of your audience.
WEBSITE
- Landing page for your product
- Writing blog articles around your niche subject establishes you as an authority in your field
- Regularly adding new content to your website with targeted keywords will get your website crawled and listed in search results
- SEO (Search Engine Optimisation)
- Sharing links to your website content on social media
- Produce how to videos and post to Youtube
- Write an ebook
- Create a webinar teaching a class on a topic important in your field
SOCIAL MEDIA
Start conversations with your target audience by asking them questions, replying to their comments.
Create content that focusses on one of these guiding principles:
- Engage
- Educate
- Entertain
Live streaming
EDM’s (Electronic Direct Mail)
- Add a sign-up form to your website and build a mailing list to keep communicating to customers
- Automation – email campaign series
LOCALISATION
- Google My Business
- Reviews
- Business directory
- Vehicle signage
- Billboards
TIP
All of your communications and marketing assets should tell your brand’s story. Tell a consistent brand story conveyed through a uniform visual aesthetic across every media channel and platform to keep consumers conscious of your brand and message.