Effective Marketing
We've got the bright ideas to make your business shine
Marketing for heart-led start-ups
The purpose of marketing is to effectively communicate your key brand message to your target audience to build brand awareness. Through different marketing avenues you can start reaching out to potential customers and begin the buying journey.
Effective marketing leads a customer on the buying journey
The customer journey is four stages of experience the customer gos through from Connection, Consideration, Conversion to Continuation. Every interaction your audience has with your brand should be considered in your marketing efforts.
CONNECTION
Awareness Stage
This is the first point of contact where customers experience your brand. First impressions really count so when your ideal audience encounters your brand make it a memorable experience.
- Social media is usually the first touch-point (content creation)
- Targeted advertising (SEM, SMM)
CONSIDERATION
Decision Stage
Customers who have considered the offerings available and are making a final evaluation before purchasing.
This means continuing to provide essential benefits that will help make their purchasing decision easier. Keep in touch with interested people by
- Produce an ebook to send out to mailing list
- Email exclusive discount
- Retargeting and Remarketing
CONVERSION
Customer Expectations Stage
The interested person has taken action by making a purchase or booking and converted to a paying customer. This is where you provide the best customer service and deliver on your brand promise.
A happy satisfied customer is a valuable advocate for your brand.
CONTINUATION
Retention Stage
Nurture the new customer relationship by going the extra mile in giving them the support and communication they seek from your brand.
Repeat customers are easier to keep than attracting new ones.
- After sales support
- FAQ’s
- Reviews
Recent Marketing
A sneak peak at some soulful marketing projects that we have worked on recently.
