Business Website
HOW your business appears ONLINE MATTERS
Business Websites for heart-led start-ups
We live in an online and connected world so it is no surprise that potential customers will research a business or service on the internet prior to making a purchase decision. The reality is businesses need a website to be found online.
Usually the first place you go to find out about a business is to search online.
A website is hugely beneficial for your business in many ways
- Your website is the face of your business that is working for you 24/7
- First impressions count, and a well designed website allows you to make a strong impression with a clear introduction for your business.
- A website can help showcase your expertise and better position your business
- Educate and attract new customers
- A great website will give your business credibility and will effectively make your business appear established and trustworthy
If you have a shopfront you can get found in local search results - A website communicates a consistent brand message to your digital audience linking to your social media channels

Creating a strong online presence for marketing success
Your online presence should maintain a consistent brand identity through the use of tone of voice, message, image selection, type and colours which builds brand awareness. Having a well presented user-friendly website instantly boosts your credibility as a legitimate business. People will more likely want to contact you or buy from you if your business looks authentic, up-to-date, informative and ultimately functional.
Cohesive Brand Experience
All of your communications and marketing assets should tell your brand’s story. Tell a consistent brand story across every channel to keep consumers conscious of your brand and message. Channel consistency helps build a brand that your leads and customers can count on and increases loyalty.
TYPE OF WEBSITES
LANDING/LEAD PAGE
Lead generation
A landing page is a dedicated webpage designed to capture leads that are channeled from targeted promotions such as email or online advertising. Visitors sign up in exchange for a special offer or they are presented with a featured product to purchase.
BUSINESS WEBSITE
Digital profile
Communicating a consistent message to your digital audience through a beautifully designed website.
