Bespoke Branding
We design soulful brand identities that channel the heart and soul of your business
Bespoke branding for heart-led start-ups
Bespoke: made for individual order; custom-made.
We craft a tailor-made brand strategy unique to you. Never out-of-the box, always intentional and rooted in your core values. Infusing your brand with heart and soul that naturally draws your ideal audience to you.
Discover your brand essence
The start of every new brand journey begins with an in-depth brand discovery. We ask you a range of questions designed to illuminate your purpose and core values, uncovering the true essence of your business.
1
Start by determining what sets you apart?
Your purpose: Why you do what you do
Your people: Who you want to work with
Your brand values: What you stand for
Your promise: What makes you the only possible choice for your ideal client
2
Construct a story that shares your differences with the world
“People don’t buy what you do; they buy why you do it.”
Recount the series of events that sparked your business’s inception and expresses how that narrative still drives your mission today.
3
Curated Vision Boards
How do you want your audience to feel when they experience your brand?
Visuals have the innate power to evoke feelings within people. Creating a vision board with a primary focus helps you tell the story of your brand. Using a collection of imagery, colours, fonts presented on a single board sets an intention, clearly expressing the look and feel and personality of the brand to illustrate the direction we are heading.
4
Creative Development
We craft bespoke logo concepts unique to you. Never out-of-the box, always intentional and rooted in your core values. Taking all of the information from the Brand Discovery, Brand Strategy, Brand Attributes and Vision board, we creatively compile that into a visual interpretation with unique identity, submarks, fonts, colours, graphic elements and mockups of how your brand could look in real life. The development process infuses your brand name with heart and soul, resulting in three beautiful and soul aligned brand directions to choose from that naturally draws your ideal audience to you.
5
Refinement
We continue to work with you to refine a brand identity tweaking elements as required, so that you are absolutely over the moon with your new branding.
6
Deliver your Brand Kit
Since we live in a multimedia world, the final step in creating a brand identity is an extended visual language with supporting graphics, design assets and icons.
Final branding kit delivered to you includes:
Brand Essence
Curated Vision Board
Branding Essentials*
Printed Business cards x250
Final logo files supplied in print and web eps, pdf, jpg and png formats
*Branding Essentials
The essential components of your branding that will have your business shining bright include:
Your primary logo is the main logo you will use for your brand. This logo is used the most on almost everything.
A secondary logo is a variation of your main logo. Your logo will be supplied in a horizontal and vertical format to suit different requirements.
A logo submark is a less detailed version of your logo that is designed to be used where space only allows the logo to be legible at a reduced size.
Logo elements can be anything from patterns, textures, icons, or anything else that ties your brand together and is recognisable through your branding. Elements should be used as a supplement to your branding.
The brand colour scheme is a combination of colours that are specifically chosen to embody your brands personality and evoke emotion. Your brand will have a dominant colour/s with a range of supporting colours to compliment the brands aesthetic.
Typography expresses the personality of your brand through the style of letterform used as headings and body copy throughout your communication.
A mood board tells the story of your brand through a collection of imagery, colours, fonts clearly expressing the signature look and feel and personality of the brand.
Branding guidelines show you how to implement your brand assets to consistently express your essence in everything that you do and say.
Social Media Layouts help to keep a uniform visual aesthetic across every media channel and platform to keep consumers conscious of your brand and message.
Complete your branding with a custom business card design that keeps your business looking polished and professional.
Bespoke Branding Design Package
$1295
Recent Bespoke Branding
A sneak peak at some soulful branding projects that we have worked on recently.
