Google is the number one search engine in the world with over 86% of the search market share. The people at Google have given all businesses the opportunity to reach new customers through the Google Business Profile tool. It’s free to setup with a gmail account which you probably already have.
If you haven’t discovered it by now, within Google Business Profle Manager you have the ability to post updates on your profile so customers can see what is hapening in your business. It’s a great way to clearly signal that your business is open and ready to engage with your customers by a number of options.
- Share updates or changes to your business such
- Make annoucements
- Show photos or videos
- Reviews Social proof
- Share daily offers, online promos or sales
- Promote events and direct customers to a booking page
- Showcase new products and ecommerce listings
Best of all you can add custom call to action buttons to your post directing customers to a url or phone. The types of buttons available are:
- Book
- Order online
- Buy
- Learn More
- Sign up
- Call now
The benefits of regularly posting on GBP is that the keywords used in the post can improve your chances of being picked up in google search results. Meaning if a customer is searching for something right now, that post might get a free boost and be shown to them above other website content.
GBP posts show up alongside all the other profile information and reviews in search results on Google search and maps. They’re visible to users through: The “Updates” or “Overview” tabs of the Business Profile on mobile on Search and Maps based on various signals. The “From the Owner” section of the Business Profile on your computer on Search and Maps.
Posting on Google Business is essentially free advertising and it’s easy to implement into your existing social media posting schedule. The best image size for posts is 1200 x 900 pixels, a 4:3 image ratio and you can include text up to 1,500 characters.
This could be the edge that gets the searcher to choose to contact your business.
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