Attract new traffic to your website
We live in an online and connected world so it is no surprise that potential customers will research a business or service on the internet prior to making a purchase decision. The reality is businesses need a website to be found online but how do you keep attracting new traffic to your website that doesn’t involve constantly placing paid ads.
The key to getting long term results is through business blogging. Adding a blog to your website is a relatively easy process. Did you know that WordPress was originally created as a blogging platform so if you already have a WordPress website you can leverage its built in capabilities.
You don’t have to be a pro copywriter to start writing blog articles. A blog is the perfect channel to share valuable insights into your area of expertise.
What to write about
A simple way to start blogging is by answering common questions that your target audience might have about your product or service or addressing their pain points. When you educate your prospects by sharing a little bit of knowledge or helpful advice you add value to the customer experience. Developing trust can go a long way and it could turn a prospect into a buying customer.
Wondering what type of content to create for your blog:
- Testimonial/review
- Outcomes/results
- Personal stories
- Industry News
- How to guides
- Tutorials
- Case studies
- Product reviews
- FAQ’s
Establish your brand positioning
Blogging can be used strategically to develop your brand whilst also giving your brand a voice. Focus on creating valuable content or articles for your target audience around your niche subject, it’ll establish you as an industry leader or authority. Be sure to write in a tone of voice that aligns with your brand.
Signal that your business is alive
Regularly creating and posting new content to your website with long-tail keywords, is one more indexed page on your website, giving you more opportunities to show up in search engines.
Keeping your website updated with fresh content shows that your website is active as customers like to know you are staying current.
It’s also one more cue to Google and other search engines to crawl your website. All of these things help to increase your visibility online driving organic traffic to your website.
A blog post continues working for you
Once a blog post is written you can then repurpose the content by breaking it up into smaller bite sized pieces of information that are easily digested on social media. Giving you ready made content to pull from when you need to schedule.
Blog posts are shareable content
If someone finds a blog post interesting or useful they could share it on their socials, leading to more eyes on your content. Take this opportunity to promote an offer at the end of each article to generate leads. Remember to send your shiny new blog post out to your mailing list to keep your audience up to date with what your business has been doing.
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